The Uses of SEO Both the SEO as well as the pay per click are being targeted in order for your website to be placed very close to the search engine and closer as much as possible. The SEO Together with all the marketing are sometimes the same in some ways But they are too different things. the SEO is being considered as the main factor in order to enhance the traffic that occur in websites. The very concept of the good SEO is considered a secret nowadays. Only those programmers, web developers, software Developers are those people who understands well the issues with regards to URL structure and SEO. With the help of the usability analyst, there are many long time SEO that are looking at the big picture as well as working together with this people. Some of the SEO are termed as scam artist already. There are so many beginners that are given the wrong impression that the answer to doing good in search engine has only one ultimate answer. What is nice about the SEO is that they can give you a chance to increase replacing of your advertisement or website into the searches and it can make your website search engine friendly which is very helpful when you apply for SEO because they can help you optimize your website. On the other hand, can also be the most profitable method in order to drive leads because any leads that you will receive from the SEO are considered free leads. Considered as unethical approach to the SEO or considered the fast way is called the black hat SEO which gross in large number of companies that will adopt a very fast approach. There are companies that will employ unethical way so that they will go against the policies of the search engines. The best result in the SEO can be achieved overnight. The black hat SEO are those techniques that used in order to fool the search engines and to bring traffic to the websites. It will result to the band when the website owner unknowingly utilized the black hat technique of the SEO which can be very vulnerable to the changes that occurs in the algorithms of the search engines and independently they will face being banned. Most of the hardcover kind of books on the subject of the SEO are considered best viewed into the vehicle so that I can help does beginners to understand the whole process of the search engine optimization and so that they can share it to others. It is best to know the principles that is behind the SEO and it is not easy to do so you have to read a lot about it. It can be helpful to determine rows informative ideas and they are being used now by the webmasters being involved in the SEO.